adam robinson rb2b

How Adam Robinson took RB2B to hit $2MM ARR just 6 weeks after crossing $1MM ARR (with a team of only 6 people)

July 06, 20251 min read

Adam Robinson is CEO of RB2B and Retention.com and has:

- Grown RB2B to $2MM in 22 weeks
- Built a LinkedIn following of 97,604 people
- Bootstrapped a company to $23MM ARR in 4 years

I recently had the chance to sit down with him to learn some of the secrets to his wild success.

The result is this 45-minute value-packed interview.

How Adam Robinson took RB2B to hit $2MM ARR just 6 weeks after crossing $1MM ARR

Amongst other things, we talk about:

- What Adam spends most of his work hours doing - and why he thinks CEOs are still 10 years away from catching on to doing this too

- How to add $1MM ARR in just 6 weeks (after reaching $1MM in 16 weeks)

- If you have 30 minutes a day, here’s what to do to start building your network that doesn’t involve writing LinkedIn posts

- How to launch a SaaS that overtakes every competitor using a single personal brand

- How Adam kills all competitors using “edutainment and storytelling” (and NOT features)

- Using painful stories to go from 50 likes per post to 3,000

- Unlocking massive revenue growth by refusing to sell to certain people

- The #1 channel that’s phenomenal for creating awareness (There could be nothing that exists that’s more efficient for growing awareness than this)

- The best way to remove friction for people getting started with your products (and disrupt the market fast)

- The one question that let Adam discover the influencer-led channel that’s responsible for his success

- How he creates more awareness than 50 marketing employees on his own with one single channel

This really was a genuine pleasure to create, and I learned a lot. Hope you do too.

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