Cognician is a learning platform that helps organizations accelerate employee skill development and adoption of new technologies through personalized, AI-powered learning journeys.

Hear from Barry at Cognician

The Challenge

Cognician relied heavily on referrals and large partnerships for lead generation. This limited growth and made expanding their pipeline difficult. Previous marketing agency partnerships had failed to deliver consistent, measurable results. They needed a predictable system to generate qualified leads beyond their existing network without wasting significant upfront budget.

The Solution

INONDA offered a trial campaign focused on short, direct LinkedIn outreach messages — a contrast to Cognician’s prior experiences with long-form messaging that yielded poor engagement. The campaign combined targeted connection requests with concise follow-ups designed to spark genuine conversations.

Our onboarding was straightforward, enabling the Cognician team to quickly start engaging with new leads and manage inbound interest. INONDA also advised on building a LinkedIn group as a longer-term nurture strategy, although Cognician preferred the immediacy of direct outreach.

The Results (30 Days, No Ad Spend)

• Generated 60 high-quality leads

• Booked 3 qualified meetings

• Reactivated a dormant connection now near closing

• Created and grew Enterprise Copilot Adoption Network group to 33 engaged members

• Expanded audience reach and pipeline predictability

Client Feedback

“We started skeptical but the short, direct outreach drove real engagement. The onboarding was smooth and the team’s down-to-earth approach made all the difference. The trial proved INONDA’s approach works, and we’re now planning more targeted campaigns with their support.”