(and grow your LinkedIn Network 

by 2,500 Senior Leadership Connections in 12 Months)

The Problem:

Manual outreach was draining time and barely scratching the surface.

Steve Dodsworth is the driving force behind Primotech Consulting, a strategic advisor for growth in Cyber and Financial Services markets. Primotech is dedicated to connecting their clients with senior leaders who are responsible for decision making in their organisations.

But:

• CISOs don’t respond to cold sales messages

• Discovery calls weren’t cutting through the noise

• Event signups were inconsistent and hard to manage

The Challenge: How to Connect with Senior Leadership in an ethical way, and Build a Sustainable Network of High-Quality Relationships

Steve aimed to expand Primotech Consulting’s clients’ presence in the UK cybersecurity industry by connecting with senior CISOs and building warm, genuine long-term business relationships. 

However, these are some of the toughest to reach decision makers in the industry. 

To get their attention was hard enough to do this in the right way and consistently, he would need to keep up a gruelling, constant routine of outreach. This was inefficient, resulting in slow connection acceptance, and limited growth and engagement.

The core problem was:

Consistent and effective lead generation with high-level cybersecurity professionals required a scalable and personalised approach and strategy that Steve couldn’t achieve alone.

The Outcome:

INONDA helped Steve launch a full-scale campaign that:

• Grew his LinkedIn by 2,500+ senior leaders in 12 months

• Built a 400+ strong CISO community

• Hosted monthly roundtables with 20+ ideal attendees per event

• Turned networking into a predictable pipeline

All under the brand:

🎶 Cyber & Beats – CISO Edition

Live jazz. High-end venues. Real conversations.

Zero sales pressure. Maximum strategic insight.

The System Behind the Results

1. Segmented Prospecting

• Defined the ideal CISO profile across company size, role, and pain points

• Built smart searches on LinkedIn with 1st, 2nd, 3rd-degree filters

• Created strategic lists of 1,000+ prospects using smart data enrchment

2. Profile + Messaging Overhaul

• Rebuilt Steve’s profile to signal authority and attract CISO attention

• Crafted event-led messages that didn’t sell they invited

3. Campaign Execution and Follow Up

• Multi-touch outreach: connection request → warm-up message → invite

• Built excitement with the “Cyber & Beats” brand (music, food, people)

• A nurturing system that prioritised value

4. 🥂 Roundtables & VIP Groups That Build Trust

• Partnered with venues like Ronnie Scott’s Jazz Club

• Brought in keynote speakers and built a “night to remember”

• Built a VIP Whatsapp group of members

• Attendees left with value, insight, and a relationship with Steve

5. 📈 Real-Time Optimisation

• Weekly strategy reviews

• Split-tested messages and subject lines

• Turned attendee feedback into smarter targeting each month

The Results in 12 Months:

🎯 CISO LinkedIn Connections: 2,500+
🧠 Senior Leader Community: 400+ members
🥂 Average Roundtable Signups: 22+ per event
📆 Events Run: Monthly (and scaling)
🔁 Outreach Load: 70% automated + 100% humanised
💬 Brand Perception: Elevated & Referral-Driven

💬 What Steve Says:

“The creativity and strategic thinking INONDA brought to the table was game-changing.

I now have a consistent way of connecting with my dream clients and they actually want to talk.”

🚀 Want To Learn How We Build Experiences That Attract & Convert Your Target Audience Into New Clients?

We’ll help you:

✅ Build a strategy that works for you

✅ Identify gaps in your GTM to understand what to focus on next

✅ How to segment your audience based on where they are in the buyer journey

✅ Create messaging that is relevant and builds trust every step of the way

👉 Click here to book your strategy call