How PI Sims Turned Conversations into €350K Pipeline in Just 5 Months

July 06, 20252 min read

PI Sims is a high-impact Operational Excellence training company led by Michel, and Maxim a seasoned expert in Lean Kaizen and continuous improvement. Their standout approach blends short-form digital learning, live group exercises, AI-powered prompts, and immersive courier-based business simulations.


Hear from Michel

The Challenge

Before engaging with INONDA, PI Sims struggled with:

  • Inconsistent outbound: LinkedIn one week, conferences the next - no repeatable system.

  • Unclear positioning: The offering was powerful but hard to explain concisely.

  • Low conversion: Conversations happened but didn’t turn into deals.

  • Founder-led sales fatigue: Michel was doing it all and knew he needed outside perspective.


What We Did

We delivered a full-funnel sales system and positioning overhaul:

  • Clarified the Offer: Refined messaging to focus on transformation, not just features.

  • Built a Community Funnel: Launched the Operational Excellence Directors Network, now 410+ strong, as a credibility and trust-building asset.

  • Created Buyer-Led Content: Helped Michel run interviews and group discussions with decision-makers, turning 20–30 conversations into 15+ high-quality leads.

  • Optimized LinkedIn Presence: Rewrote his profile and DMs to drive relevant responses.

  • Coached for Conversion: Provided 1:1 feedback on Michel’s calls and sales assets.


The Results

  • €250k–€350k pipeline built in under 5 months

  • 15 warm leads, with several entering proposal stage

  • One deal valued at €63k in play—just from one plant

  • Community scaled to 410+ operations leaders

  • Sales confidence rebuilt: “I know what to say, when to say it, and how to lead the process now.”


What the Client Said

“There are dozens of agencies doing outbound but INONDA stood out because they understood our pain and took me through a real process. The value wasn’t in the tech. It was in the trust, the structure, and the message. We now have a sales system that actually works.”

– Michel, Founder of PI Sims

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