Since 2002, LinkedIn has dominated a niche over a period of time which has seen social media giants ascend, fall and pave the way for the next. And so on. Dwarfed in size and influence compared to other social medias such as Facebook and Twitter, but did you know that LinkedIn is 277% more effective at generating leads? Credibility plays a huge role. There is more than just a veneer of professionalism, and with 50% of social traffic to B2B websites coming from LinkedIn, clearly something is working here. While trust in Facebook remains at an all-time low and Twitter…