Patronum faced a common but critical challenge - converting free trials of their Google Workspace management software into loyal paying customers. Alongside this, they needed to increase lead generation and build stronger brand awareness in a competitive market.

Our Solution
We partnered closely with Paul, Patronum’s founder, to design a LinkedIn Live series that brought his expertise and vision front and center. Through live interviews and targeted content posting, we elevated Paul’s personal brand and created engaging educational content to better inform potential users about the product’s value.

Alongside this, we advised Patronum on strategic community engagement, which led Paul to acquire an existing Google Workspace users group. This community has since become a vital touchpoint for ongoing engagement, feedback, and trust-building.

Impact & Results

• Over 4,000 sign-ups for the LinkedIn Live events, with more than 3,000 unique views, demonstrating high audience interest and engagement.

  

• The content campaign achieved 350,000+ organic impressions, significantly expanding Patronum’s reach and brand presence.

  
  

• Improved product education through webinars contributed to a notable reduction in free trial churn rates.

• Average deal sizes increased by 14% as more prospects engaged with the product and its benefits.

• Lead flow surged by 244%, with website traffic and connection rates jumping from 20% to 90%.

• Following our consultations, Patronum successfully launched a new premium product tier, increasing customer wallet share and driving early revenue growth.

This comprehensive approach combining live engagement, strategic content, and community acquisition — transformed Patronum’s sales pipeline and set the foundation for sustainable growth.

What Paul Says
"The webinars not only boosted awareness but educated our users in ways that lowered churn and increased deal size. Acquiring the Google Workspace community has given us a valuable channel for direct engagement and ongoing growth."